The Action were one of the best live bands of the 1960s.
In the Mod homeland of the south it is said, by those who saw them live, that
they were even better than the Small Faces or the Who. Like the
Small Faces the Action were true mods. Their repertoire evolved from
rock & roll and the addition of Pete Watson on 12 string Rickenbacker was the
final link that made the Action such as amazing live band. Reggie King's
voice suited perfectly the Motown and soul covers that formed the backbone of
the set. They picked up on many of the lesser-known tracks and made them their
own in the UK. Just listen to the Marvelettes' I'll Keep on Holding On
and their debut single Land of 1,000 Dances was released before the
well-known Wilson Pickett version.
This book is more than an Action biography; it is an Action
encyclopaedia. It traces the band's story from Kentish Town roots. I never knew
that Mike Evans had been playing in a group with Keith Moon prior to the latter
joining the Beachcombers, for example. All members of the band make a
contribution to the book along with fans. Reminiscences of Action gigs at
the Birdcage in Eastney are illuminating. There are also "celebrity" fans. Paul
Weller wrote sleeve notes for the The Ultimate Action LP which brought
the band to a whole new audience, your reviewer included, in 1981. Robert Plant
was a fan. Superfan Phil Collins was a regular Action gig-goer and based
his drumming style on that of Roger Powell. Collins also joined the reformed
band as second drummer at the 100 Club a few years ago.
George Martin saw the band's potential and offered to produce them. This
helps to explain the quality of the records the band released. However, despite
the obvious quality and the backing of Martin, the singles failed to chart and
an LP was not released (until 1981). Possibly the records did not capture the
live atmosphere of an Action gig or, maybe, playing covers was not
appropriate when bands were writing their own original material. When Pete
Watson left the band the loss of the trademark 12-string left a hole but the
Action continued to make great records and moved towards more original
material. Shadows and Reflections, for example, is a great track that
should have been a huge hit. With new members joining the band spluttered and
were not the same as before. They struggled to adapt to a new musical
environment before transforming into the more progressive Mighty Baby.
This book is an excellent and fascinating read. Not only is it about one of
the best bands of the 1960s not to have a hit but it also provides a great
insight into the club scene of the 1960s. It is extensively illustrated with
photographs, gig posters and more. At least the Action have an enduring
legacy with all their recorded output available nowadays on LP or CD. They may
not have compiled the chart compiler but they still have a strong following and
remain the ultimate Action.
Published: 2012