The Small Faces second single for Decca and the follow-up to their top twenty hit, What'Cha
Donna Do About It, was the excellent I've Got Mine penned by Steve and Ronnie.
The band mimed it for the film Dateline
Diamonds. This was recorded at the Top Rank Ballroom in Watford on 7 October
1965. The Small Faces (including Jimmy Winston) miming the song in front
of a happy crowd of dancers.
The number was a brooding piece of blue-eyed soul which the music press loved. However, the record buying public inexplicably ignored it.
It was because of I've Got Mine's failure that manager Don Arden lost faith in the Marriott/Lane songwriting team, prompting him to bring in Kenny Lynch to pen their next single,
which was to be Sha La La La Lee.
The Small Faces were always fond of I've Got Mine and actually went on to use its backing track for the Instrumental Ogden's Nut Gone Flake from the album of the same name. I've Got Mine's failure to chart adds to its rarity value with Steve delivering a gruff vocal on the single.
The flip side, It's Too Late, was another band original, which was similar in style and content to
The Who's The Good's Gone (which turned up a month later on their debut LP My Generation) and also had flashed of
Booker T and the MGs. The hybrid of these two bands showed firmly where the
Small Faces influences were coming from at the time.
(Thank you to Darlings of Wapping Wharf Launderette)